Case study / January 15, 2025
BoyceMode
A New Jersey plant-based meal subscription brand, built on WooCommerce to handle weekly deliveries, trials and gift cards.
Overview
BoyceMode delivers 100% plant-based, organic meals, trial packages, nutritional beverages and wellness products to subscribers across New Jersey, built to support the everyday shift toward plant-based eating. AlphaSoft built the commerce and subscription engine behind the storefront.
The challenge
Subscription food commerce combines product discovery, recurring billing, weekly operational changes and customer account actions — the build had to connect those flows without making the store feel like back-office software.
The approach
WooCommerce provides the commerce foundation, with custom behaviour layered on top for weekly subscriptions, meal selection, gift cards, trial packages and recurring customer journeys.
04 / Structure
Product and website structure
- Weekly subscription products
- Trial packages and standard product sales
- Subscriber meal-selection flow
- Gift cards
- Account, login, cart and checkout
- Nutritional and wellness product lines
Project details
- Technologies
- WooCommerce
- Design
- MES
- Development
- AlphaSoft
Screens
Project note
Design by MES; AlphaSoft delivered the WooCommerce development and commerce implementation.