Case study / August 20, 2024
Beauty by Ivana
A visual, appointment-first website for makeup artist Ivana Marinković's brow, lash and makeup studio in Loznica.
Overview
Beauty by Ivana presents makeup artist Ivana Marinković’s services — face and wedding makeup, brow lift, lash lift and airbrush brows — built around natural beauty and a large treatment gallery, with fast access to booking on every device.
The challenge
A beauty portfolio has to feel personal and visual while still making service categories, pricing and the next action clear on mobile, where most bookings start.
The approach
The build prioritises image browsing and quick access to appointments, with each treatment category — makeup, brow lift, lash lift, airbrush brows — surfaced clearly through the gallery and navigation.
04 / Structure
Product and website structure
- Large service and results gallery
- Portfolio filtering by treatment
- Appointment calls to action
- Service and pricing overview
- Client review content
- Working hours and contact information
Project details
- Technologies
- WordPress
Screens
