The challenge
Subscription food commerce combines product discovery, recurring billing, weekly operational changes and customer account actions — the build had to connect those flows without making the store feel like back-office software.
Case study / January 15, 2025
BoyceMode
A New Jersey plant-based meal subscription brand, built on WooCommerce to handle weekly deliveries, trials and gift cards.
01
Overview
BoyceMode delivers 100% plant-based, organic meals, trial packages, nutritional beverages and wellness products to subscribers across New Jersey, built to support the everyday shift toward plant-based eating. AlphaSoft built the commerce and subscription engine behind the storefront.
The approach
WooCommerce provides the commerce foundation, with custom behaviour layered on top for weekly subscriptions, meal selection, gift cards, trial packages and recurring customer journeys.
05 / Product and website structure
Product and website structure
- 01
Weekly subscription products
- 02
Trial packages and standard product sales
- 03
Subscriber meal-selection flow
- 04
Gift cards
- 05
Account, login, cart and checkout
- 06
Nutritional and wellness product lines
Mobile / 390
Mobile / 390Project note
Design by MES; AlphaSoft delivered the WooCommerce development and commerce implementation.