Case study / 2025-2026
loglasi.rs
A local classifieds and business platform built with Laravel, combining search, messaging, business profiles and dedicated administration.
Overview
Loglasi is a local platform for buying, selling, finding services and discovering businesses in Loznica and the surrounding area. It connects private sellers, local companies and buyers through clear categories, search and direct communication.
The project includes a public website, a user dashboard and an administration system, together with a versioned API for a mobile client. The current version is built as a PHP/Laravel application, with content and users migrated from the previous WordPress system.
The goal is to make local classifieds straightforward to use while giving businesses a place to present themselves and tools to manage their listings.
The challenge
The platform needs to bring together very different types of listings, from cars and property to services and everyday items, while keeping search and publishing straightforward. Categories have their own fields and rules, and private sellers and businesses have different needs and promotional options. Moving from the previous system also required preserving important URLs and account data, while continuing to support existing accounts and passwords.
The approach
The work was organised around the main user journeys: finding a listing, publishing an offer, contacting a seller and managing a business profile. The interface uses a clear content hierarchy and layouts adapted to desktop and mobile. The public website is rendered server-side with Blade templates, while shared services apply business rules across the website, API and administration panel.
The solution
A dedicated Laravel application was developed to cover registration, listing creation and search, messaging, seller ratings and business profiles. The multi-step form adapts to the selected category and guides users from adding photos to previewing the listing. Businesses can use public profiles, packages, promotional credits, statistics and spreadsheet imports. The Filament administration panel brings together moderation, catalogue, accounts, businesses, orders and SEO settings.
05 / Structure
Product and website structure
- Search by category, location, price and listing attributes
- Multi-step listing creation with category-specific fields
- Listing photo and gallery management
- User dashboard for editing, renewing and marking listings as sold
- Direct messaging between buyers and sellers
- Favourites and saved searches
- Seller ratings connected to previous communication
- Public business profiles with contact details, opening hours and social links
- Packages, promotions and credits for business users
- CSV/XLSX listing imports with row-level error reports
- Moderation and administration of users, listings, catalogue and orders
- Versioned API for a mobile client
Services
- Product strategy and feature planning
- UX/UI design for desktop and mobile
- Laravel development of the public website and user dashboard
- Filament administration panel development
- API development and documentation
- Content and account migration from WordPress
- Technical SEO and legacy URL handling
- Image processing and user journey optimization

Results
- The previous WordPress foundation was replaced with a dedicated Laravel application.
- The public website, administration panel and API use shared business rules.
- Listings, messaging, ratings and account management are connected in one platform.
- Businesses have public profiles and tools to manage their listings.
- Migration tools and SEO rules support continuity for users and existing URLs.
- The modular architecture provides a foundation for further catalogue and business features.
Project details
- Role
- Product design, UX/UI, frontend and backend development, data architecture, API development and migration from the previous system.
- Platform
- PHP · Laravel · Blade · MySQL/MariaDB · Filament
- Technologies
- MySQL/MariaDB
- Design
- AlphaSoft
- Development
- AlphaSoft
Screens

Project note
loglasi.rs is owned by AlphaSoft.