The challenge
An artist's website has to do two things at once: convey the atmosphere and credibility of a serious performing career, while giving promoters, venues and media a fast, practical way to find biography details and contact information.
Case study / June 16, 2021
Nikola Avramović
The official website for concert pianist Nikola Avramović — his biography, performances and media, presented with the same quiet confidence as his playing.
01
Overview
AlphaSoft designed and built the official website for Nikola Avramović, a Serbian concert pianist whose career spans performances across Europe and Asia, recordings, and appearances at venues including the Royal College of Music in London. The site brings together his biography, photography, video performances and press presence in one place.
The approach
The design keeps Nikola at the centre — long-form biography, a photographic gallery and video performances take priority over commercial page patterns. Navigation stays minimal so nothing competes with the material itself.
05 / Product and website structure
Product and website structure
- 01
Professional biography
- 02
Photo gallery
- 03
Video performances
- 04
Links to recordings across Spotify, YouTube and social platforms
- 05
Contact path for booking and press enquiries
- 06
Responsive, media-first layout
Mobile / 390
Mobile / 390