The challenge
A beauty portfolio has to feel personal and visual while still making service categories, pricing and the next action clear on mobile, where most bookings start.
Case study / August 20, 2024
Beauty by Ivana
A visual, appointment-first website for makeup artist Ivana Marinković's brow, lash and makeup studio in Loznica.
01
Overview
Beauty by Ivana presents makeup artist Ivana Marinković’s services — face and wedding makeup, brow lift, lash lift and airbrush brows — built around natural beauty and a large treatment gallery, with fast access to booking on every device.
The approach
The build prioritises image browsing and quick access to appointments, with each treatment category — makeup, brow lift, lash lift, airbrush brows — surfaced clearly through the gallery and navigation.
05 / Product and website structure
Product and website structure
- 01
Large service and results gallery
- 02
Portfolio filtering by treatment
- 03
Appointment calls to action
- 04
Service and pricing overview
- 05
Client review content
- 06
Working hours and contact information
Mobile / 390
Mobile / 390