The challenge
A wide service and sector matrix can easily turn into duplicated or hard-to-navigate content. The implementation needed to support detailed service pages, a project portfolio and team information without losing a clear hierarchy.
Case study / November 22, 2023
LK Miller Inc.
A content-rich corporate website for a full-service commercial construction company in Greater Philadelphia.
01
Overview
LK Miller brings commercial construction projects from concept to completion across corporate offices, healthcare, dental, industrial, life science, multifamily and retail sectors in Greater Philadelphia. The site presents construction management, design-build, fit-outs, ground-up projects, preconstruction and site evaluation services alongside the company’s project portfolio and leadership.
The approach
The development uses reusable page structures for services and sectors, backed by project and leadership content, so the breadth of the construction offer stays easy to navigate rather than overwhelming.
05 / Product and website structure
Product and website structure
- 01
Detailed commercial construction service pages
- 02
Sector-specific landing pages (healthcare, retail, industrial, life science and more)
- 03
Project portfolio
- 04
Team and leadership content
- 05
Contact paths for enquiries and subcontractors
- 06
Consistent structure across a large service and sector matrix
Mobile / 390
Mobile / 390