The challenge
Sensitive services need trust and emotional calm, while the content still has to clearly separate short counselling, longer-term psychotherapy, individual sessions and corporate programmes without confusing the visitor.
Case study / 2026
Snežana Marinković
A calm, trust-building website for online psychotherapy and workplace psychology programmes.
01
Overview
The site serves two distinct audiences: individuals looking for online counselling or psychotherapy, and companies booking workshops for their teams. It presents Snežana Marinković, a psychologist and psychotherapist working under supervision, with session information, a workshop catalogue and a blog.
The approach
The site uses measured pacing, plain language and two clearly separated journeys — one for individuals booking a session, one for companies booking a workshop — so each visitor reaches the right next step quickly.
05 / Product and website structure
Product and website structure
- 01
Separate entry points for individuals and companies
- 02
Individual online sessions (brief counselling or longer-term psychotherapy)
- 03
Four corporate workshop formats: communication, burnout, workplace emotions, feedback and motivation
- 04
Online booking and direct contact (phone, email, Viber, WhatsApp)
- 05
Professional biography and trust-building content
- 06
Blog with regularly published articles
Mobile / 390
Mobile / 390