Case study / 2026
A full Elementor redesign and large-scale content migration for a technology and venture capital law practice.
Overview
The Innovation Attorney is the legal practice of Michael Kimball, focused on high-growth technology, venture capital, AI, cybersecurity, data privacy, IP and complex technology transactions. The project combined a full website redesign with Elementor development and migration of an extensive existing content library, including a large archive of articles and specialist legal pages.
The practice had a large amount of valuable legal content, but the website needed a clearer contemporary structure, stronger positioning and a more maintainable publishing system. A redesign also had to account for numerous specialist pages and a substantial article archive without losing or fragmenting existing content.
We rebuilt the information architecture around Michael Kimball’s core positioning and practice areas, then implemented the new design in Elementor. The migration was handled as a structured content project: service pages, supporting material and the existing post archive were moved into the new system while navigation, calls to action and reusable page patterns were standardized.
A modern WordPress and Elementor website for a technology-focused legal practice, with clear practice-area architecture, strong attorney positioning, Calendly-driven conversion points and a scalable publishing structure for a large volume of legal articles. The redesign gives the practice a more coherent visual identity while preserving the depth of the original content.
05 / Product and website structure
Large-scale content migration
Extensive blog archive migration
Elementor page system
Practice-area content architecture
Calendly consultation flow
Responsive legal-services website
07 / Screens
