Case study / 2026
A WordPress and Elementor rebuild for a maternal mental health practice, combining a calm visual language with clearer service paths and consultation-focused UX.
Overview
Shelley Freeman Therapy is a maternal mental health practice serving clients online across North Carolina, Virginia, Washington DC, South Carolina and Florida. The project focused on moving the existing website into a more flexible WordPress setup, rebuilding the experience in Elementor, preserving the practice’s core content, and creating a clearer path through postpartum support, trauma therapy, EMDR and consultation booking.
The existing site needed to move to a more flexible platform without losing the warmth, trust and specialist content that matter in a therapy context. The new structure also had to make a growing set of services easier to understand while keeping the path to a free consultation simple.
We treated the migration as more than a technical transfer. Content was reorganized around the questions a potential client is likely to have: what Shelley helps with, who the service is for, how the therapy works and how to take the next step. The visual system stayed calm and personal, while Elementor made the content easier to maintain going forward.
A responsive WordPress and Elementor website built around clear service pages, strong therapist positioning and a consistent consultation CTA. The final site presents Perinatal & Postpartum support, Trauma, EMDR and related specialties in a cohesive system while keeping the experience warm, readable and easy to navigate.
05 / Product and website structure
Responsive WordPress build
Elementor-based page system
Service architecture for maternal mental health
Calendly consultation flow
Content migration and restructuring
SEO-friendly service pages
07 / Screens
